The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is India's largest integrated marketing communications and services network. DDB Mudra Group comprises three agency networks, six specialist agencies and eleven strategic business units which offer their expertise under four disciplines (Media, OOH, Retail and Experiential).
DDB Mudra Group operates out of its offices in fifteen leading cities and is represented in more than twenty other locations, giving it a comprehensive presence across the length and breadth of the country. It has more than 1,100 employees and a reach across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students.
Its scope of services run the gamut through Advertising, Media Planning & Buying, Digital & New Media, Data-driven Marketing, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Navigation Solutions, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localisation Pre-Media Services, Content Creation, Strategy and Design Consultancy.
In 2011, DDB Mudra Group was India's most awarded agency network at Cannes, Spikes and Abbys among others. In 2012, at the Adfest (Asia Pacific Advertising Festival) Awards, the Group led the Indian tally by bagging the maximum number of awards including 3 Silvers and 6 Bronzes. At the much talked about ABBYs, DDB Mudra Group stood #4 with a total of 33 awards including 2 Golds, 13 Silvers and 18 Bronzes. The Group also won a Gold and a Silver award at the IAA (International Advertising Association) Olive Crown Awards. More recently, at the coveted D&AD awards (a platform which recognises creative talent worldwide) the Group bagged the 'In-Book' award for its client Philips Electronics. In 2013, it picked up a bronze at Adfest and was one of two Indian agencies to be awarded a bronze at Clio. It also romped home with 17 metals at ABBYs.
The DDB Mudra Group's clients include Aircel, Arvind Stores, Akai, Ashok Leyland, Asian Paints, Bata, BPCL, Bank of Baroda, Baxter, Carrier Midea, Castrol, Cipla, Colgate, Dabur, Emirates, Emami, Federal Bank, Future Group, Gillette India, Godrej, Gulf Oil, HDFC Bank, HPCL, Hindustan Unilever, HP, HUL, IDBI Bank Group, ITC, Jaypee, Jyothy Laboratories - Henkel, ICICI Prudential Mutual Funds, Idea Cellular, Johnson & Johnson, LIC, Lavasa, L&T, McDonalds, MSD, Malayala Manorama, Mother Dairy, Nestle, Nirmal Lifestyle, Novartis, PepsiCo, Peter England, Philips Healthcare, Policybazaar.com, Reebok, Rotomac, Sab Miller, Shell, Star India, Standard Chartered Bank, Symphony, Tata Communications, Tourism Australia, TTK Prestige, UNICEF, Union Bank of India, United Spirits, Videocon, Volkswagen, Western Union, World Gold Council, Worldwide Media, Wipro, Wrigley, YOU Broadband and Zydus.